Overview
Vendom.AI ("Vendom," "we," "us," or "our") operates an AI-powered connected television (CTV) advertising platform. This Privacy Policy explains how we collect, process, store, and share information when you visit vendom.ai, use our advertising services, or interact with our platform as an advertiser, publisher, or visitor.
By using our website or services, you acknowledge that you have read and understood this policy. If you disagree with our practices, please discontinue use of the platform.
We are committed to transparency. We do not sell your personal data to third parties for their own marketing purposes.
Data We Collect
Information You Provide
- Name, email address, phone number, and company details when you fill out a contact or strategy-call form
- Billing and payment information when you purchase advertising services
- Campaign briefs, creative materials, and targeting preferences submitted through our platform
- Communications with our team via email, chat, or phone
Information We Collect Automatically
- IP address, browser type, operating system, and device identifiers
- Pages visited, time on site, referring URLs, and click paths
- Cookie and pixel data for analytics and advertising optimization
- CTV device identifiers (e.g., Roku IDs, Amazon Fire TV IDs) associated with ad impressions
Information From Third Parties
- Audience data from data management platforms (DMPs) and demand-side platforms (DSPs)
- Attribution data from measurement partners
- Business contact information from publicly available sources or enrichment partners
How We Use Your Data
We use the information we collect for the following purposes:
- Service delivery — to run, optimize, and report on your CTV advertising campaigns
- AI targeting — to train and refine our machine-learning models for audience segmentation and bid optimization
- Analytics & reporting — to provide attribution reports and performance dashboards
- Communication — to respond to inquiries, send campaign updates, and deliver billing statements
- Product improvement — to analyze platform usage and improve features
- Legal compliance — to fulfill regulatory obligations and enforce our terms of service
- Fraud prevention — to detect and block invalid traffic and brand-safety violations
Data Sharing
We do not sell personal data. We may share information with:
Service Providers
Third-party vendors who process data on our behalf under strict data processing agreements — including cloud infrastructure providers, payment processors, and analytics tools.
Advertising & Measurement Partners
DSPs, SSPs, and measurement platforms that are essential to campaign delivery, such as impression counting, viewability verification, and conversion attribution. These partners are bound by applicable privacy regulations including the IAB's standard data processing terms.
Streaming Platforms
CTV platforms such as Roku, Hulu, and Amazon Fire TV receive the targeting and creative data necessary to deliver your ads. Each platform operates under its own privacy policy governing end-user data.
Legal Requirements
We may disclose data when required by law, court order, or to protect the rights and safety of Vendom.AI and its users.
Cookies & Tracking Technologies
Our website uses cookies and similar technologies to:
- Maintain session state and authentication
- Measure website traffic and user behavior via analytics tools (e.g., Google Analytics)
- Retarget website visitors across the open web
- Track conversions attributed to our advertising campaigns
You may control cookies through your browser settings or opt out of interest-based advertising at optout.aboutads.info or optout.networkadvertising.org. Disabling cookies may limit some website functionality.
CTV & Advertising Data
Our core service involves the delivery of video advertising to connected television households. In this context, we process:
- Household-level identifiers — such as IP addresses, CTV device IDs, and probabilistic household graphs used to target and frequency-cap ads
- Viewability & completion data — whether an ad was seen, how long it played, and whether it reached a muted or unmuted state
- Contextual signals — content genre, daypart, and geographic data used to improve targeting accuracy
- Attribution signals — post-exposure website visits, app opens, or store visits used to measure campaign effectiveness
We adhere to the IAB Tech Lab's technical standards and work exclusively with inventory that meets our brand-safety and consent requirements.
Data Retention
We retain personal data for as long as necessary to provide our services and comply with legal obligations:
- Campaign performance data — up to 36 months after campaign end
- Account and billing data — 7 years for financial compliance purposes
- Website analytics data — 26 months (Google Analytics default)
- CTV device identifiers — up to 13 months, aligned with IAB standards
- Contact form submissions — 24 months or until you request deletion
After retention periods expire, data is securely deleted or anonymized.
Security
We implement industry-standard safeguards to protect your information, including TLS encryption in transit, AES-256 encryption at rest, access controls with role-based permissions, regular security audits, and anomaly detection systems.
No method of transmission over the internet is 100% secure. While we take every reasonable precaution, we cannot guarantee absolute security. In the event of a data breach affecting your rights, we will notify you in accordance with applicable law.
Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete information
- Delete your personal data ("right to be forgotten")
- Restrict or object to certain processing activities
- Data portability — receive your data in a machine-readable format
- Opt out of automated decision-making or profiling
- Withdraw consent at any time where processing is based on consent
To exercise any of these rights, contact us using the details in Section 13. We will respond within 30 days. We may need to verify your identity before processing requests.
International Data Transfers
Vendom.AI is headquartered in Tel Aviv, Israel. Your data may be transferred to and processed in countries outside your jurisdiction, including the United States and the European Economic Area.
Where required, we rely on Standard Contractual Clauses (SCCs) approved by the European Commission, or other appropriate safeguards, to govern cross-border transfers.
Policy Changes
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Effective Date" at the top of this page and, where appropriate, notify you via email.
Continued use of our services following the posting of changes constitutes your acceptance of the revised policy.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have a privacy concern, please reach out: